讲座题目：品牌制造商基于区块链技术的欺诈性仿冒品防治策略（Blockchain adoption for combating deceptive counterfeits）

主讲人：侯棚文博士（“智能投资组合风险管理与供应链金融创新”科研创新团队）

讲座时间：2021年4月30日 15：30-17：00

讲座地点：N3117

讲座内容：

Thisstudy is one of the first that examines the effectiveness of blockchain as a solution to a supply chain challenge. Specifically, the unique feature of blockchain that we model, which none of the traditional strategies studied in the literature is capable of, is that blockchain adoption changes the analysis from a deceptive counterfeit setting to a non-deceptive counterfeit setting. We also consider government being a decision maker and customers’ privacy concern from blockchain adoption, two features that are not examined in the existing literature.

We consider a market with a manufacturer and a deceptive counterfeiter. The manufacturer can signal product authenticity either with blockchain technology or through pricing. The government can provide subsidy to encourage blockchain adoption. Blockchain should be used when the counterfeit quality is intermediate or when customers have intermediate distrust about products in the market. When customers have serious distrust about products, differential pricing strategy is more effective than blockchain adoption. If government provides subsidy, blockchain can be more effective than differential pricing strategy in eliminating post-purchase regret. Our results advocate for government providing subsidy because it benefits both customers and the society and could be a better approach than government enforcement efforts.

主讲人简介：

侯棚文，天津大学管理学博士，加拿大西安大略大学Ivey商学院联合培养博士，天津财经大学管理科学与工程学院讲师。主要研究方向为供应链竞合博弈、区块链与供应链融合研究、供应链金融等。主持在研教育部人文社会科学青年基金项目一项，主持完成天津市科技发展战略研究计划项目一项，并在Production and Operations Management (UTD 24, FT 50)、European Journal of Operational Research (ABS 4)，Transportation Research Part E: Logistics and Transportation Review (ABS 3)、《运筹与管理》等国内外高水平期刊上发表论文十余篇。