讲座题目：区块链与电商平台供应链融合研究探索

主 讲 人：侯棚文 博士（“智能投资组合风险管理与供应链金融创新”科研创新团队）

讲座时间：2023年4月20日 19：50-21：20

讲座地点：N3222（备用教室N2232）

讲座内容：

Consumers’ perception of product value at the time of purchase is a critical issue relative to online platform commerce. This is especially true when the brand manufacturer authorizes only a third-party reseller to sell through the platform, a practice that may provide opportunities to counterfeiters. To address this issue, we establish a theoretical model in which one brand manufacturer wholesales its products to a third-party reseller who then sells through a single online platform. The platform acts as a marketplace, while multiple counterfeiters also exist on the platform, which may deceive consumers. In particular, we consider that the manufacturer can encroach with a direct channel and that the platform can adopt blockchain technology to help consumers identify product authenticity. The results show that the platform could induce the brand manufacturer to encroach by deploying blockchain technology. Furthermore, an interesting result indicates that although either manufacturer encroachment or blockchain technology used alone can effectively boycott counterfeits, the coexistence of these two strategies can raise the demand for counterfeit products. Finally, we find that when the brand manufacturer encroaches on the platform and the platform adopts blockchain technology, the brand manufacturer, online platform, third-party reseller and social welfare can achieve Pareto improvement, while the consumer surplus may be worse off.

主讲人简介：

侯棚文，天津大学管理学博士，加拿大西安大略大学Ivey商学院联合培养博士，天津财经大学管理科学与工程学院讲师、硕士生导师。天津市工业工程学会理事、CSIAM区块链专业委员会委员。主要研究方向为供应链竞合博弈、区块链与供应链融合研究、供应链金融等。主持在研国家自然科学基金青年科学基金项目、教育部人文社会科学青年基金项目各一项，主持完成天津市科技发展战略研究计划项目一项，并在Production and Operations Management (UTD 24, FT 50)、European Journal of Operational Research (ABS 4)，IEEE Transactions on Engineering Management (ABS 3)，Transportation Research Part E: Logistics and Transportation Review (ABS 3)、《管理工程学报》等国内外高水平期刊上发表论文二十余篇。担任Decision Sciences Journal编委以及POM、EJOR、IEEE-TEM、TRE、IJPR等10余个国内外核心期刊匿名审稿人。

侯棚文 博士

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